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OTC market in Central and Eastern Europe will grow in 2009 despite the global financial crisis - August 2009

In 2008 the OTC product market in Central and Eastern Europe developed by around 26%, to €9.2bn. In 2009 this market in the region will grow by around 8%, according to our latest report entitled “OTC market in Central and Eastern Europe 2009. Comparative analysis and development forecasts for 2009-2011”.

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OTC market in Central and Eastern Europe 2009 is a 2nd edition of the report. The study offers a detailed overview of the over the counter medicines sector, with special attention given to its most important markets: Russia, Poland, Romania, Hungary, Ukraine, the Czech Republic, Bulgaria, Slovakia, Slovenia and Croatia.
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.