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Business market in Central and Eastern Europe, up-to-date news, analyses and market data.

PMR articles available in PDF format contain expert market analyses, forecasts and commentaries on Central and Eastern Europe in construction, retail, IT & telecom, pharma & healthcare sectors.

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Rynek prywatnej opieki zdrowotnej w Polsce wzrósł o 13% w 2008 r.  Maj 2009

pl W 2008 r. rynek prywatnej opieki medycznej w Polsce osiągnął wartość 26 mld zł, wzrastając o 13% w porównaniu do 2007 r. Prognozujemy, że w kolejnych latach, wobec braku odpowiednich zmian prawnych oraz kryzysu ekonomicznego, dynamika rynku będzie niższa

In vitro diagnostics market in Poland − young but with strong growth potential  May 2009

en As in other Eastern European countries, the IVD market in Poland is still in the early stage of development. But growth prospects for the coming years are optimistic. In vitro diagnostics (IVD) is an interesting sector, where short-term investments result

Fall in demand for cement forces CIS countries to consider production output  February 2009

en The global financial crisis has had an impact on the construction industry, the main consumer of cement, in the CIS region, and we expect both the production and consumption of cement to contract in 2009. We predict that the market will gradually recover

Restaurant services market in Poland: slower growth ahead  February 2009

en pl Due to the economic slowdown the restaurant services market in Poland will grow at a slower pace in 2009 and 2010. Consumers with more fixed eating habits will more likely choose a cheaper offer than not to dine out at all.

Key issues for food retailers looking at market entry strategies in Central and Eastern Europe and Russia  January 2009

en What are the needs of shoppers in a particular market? How may these needs be addressed? What are the current and expected future trends on the market? These are a few of the important questions that retailers need to answer when devising a market entry

Using multi lingual Google Adwords for international export sales  January 2009

en Successful marketing managers are measured more by the quality and number of quality sales leads they generate than the soft fuzzy brand image stuff that hard nosed businesses deplore. Smart marketing managers make sure they work for companies with compelling

Key external investments in Poland in 2008  December 2008

en Poland’s GDP in 2008 is expected to grow by 5.4%, but then to plunge in 2009 to 2.8%, according the National Bank of Poland (NBP), although the government has come up with a figure of 3.7% growth in 2009, the European Commission 3.7% and the World
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.