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PMR articles available in PDF format contain expert market analyses, forecasts and commentaries on Central and Eastern Europe in construction, retail, IT & telecom, pharma & healthcare sectors.



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Modern forms of marketing as a way of handling legal restrictions on the pharmaceutical market in Poland  November 2010

en In the case prescription medicines, recipients of marketing messages are principally doctors. Thus, drug manufacturers use all means of reaching a precisely defined, narrow group of customers with their message. An effective chain of medical representatives,

Russian telecommunications market – moderate forecasts for 2011  November 2010

en The value of the Russian telecommunications services market will increase 5% this year. Forecasts for 2011 are only slightly better and rather cautious. The overall performance of the Russian economy will continue to play an important role for the country’s

Retail market in Russia to grow by almost 10% in 2010  November 2010

en The growth rate of the Russian retail sector dropped severely last year due to worsening economic conditions, weakening purchasing power growth and the depreciating rouble. As a result, the retail market’s value increased by only 5% in 2009 after

Better growth prospects for IT market in Ukraine in 2011  November 2010

en In 2009 the decline of the Ukrainian IT market appeared to be much deeper than had been initially foreseen. Overall sales of computer hardware, software and IT services in the country dropped by almost 31% to UAH 10.8bn. Political instability and the overall

Recovery in the roofing materials market in Poland  November 2010

en pl Due to the improving macroeconomic environment, signs of upturn in multidwelling construction and stabilisation in the non residential construction sector, the outlook for Poland’s industry of roofing materials has considerably improved over the

Growth returns to cement markets in CIS countries  October 2010

en After a difficult 2009, when there was a reduction of more than 20% in the consumption of cement in the region, the cement markets in the countries of the former Soviet Union are expected to witness growth again. In the longer term, per capita cement consumption

Russian construction industry recovers after the downturn  October 2010

en For the first time this decade, in 2009 the construction industry in Russia, which was severely affected by the global economic downturn, shrank in comparison wit the preceding year. In the current year, a recovery has begun, prompted by the numerous
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.