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Health insurance market to develop faster than market of medical subscriptions


The prospects for the expansion of the health insurance market, according to PMR, are better than those for medical subscriptions, even in the absence of the introduction of favourable legal solutions.

This is still a very immature segment, and the low base and historical data indicate much faster growth than on the more saturated and developed market of medical subscriptions.

Other factors in the growth of the additional health insurance segment include introduction of products of this type by private healthcare companies (for example Medicover and the LUX MED Group) and the extension of insurers’ product ranges to include new products, such as drug policies.

As the market develops, however, without institutional support its growth dynamics will inevitably slow down.

Agnieszka Skonieczna
Senior Pharmaceutical Analyst, PMR

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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). With over fourteen years of experience, high international standards in projects and publications, highly skilled multilingual staff and a wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.